Web Site Marketing

Why focus on Search Engine Strategy instead of other forms of advertising?

Internet usage studies (Forrester, 2001) show that search engine placement is 50% more likely to affect Web site traffic than advertising. In addition, sites that rank #1, generate 30% more traffic on average than sites that rank #2. Search engines are the top way consumers find new Web sites online. Given the high cost of advertising campaigns, and the proven impact of effective search engine placement, a search engine strategy should be the first step for any corporation looking to increase the visibility of their Web site.

Not achieving the ranking your site deserves?

With more than 60 million searches performed every month on search engines, high rankings on search results are essential to ensuring qualified visitors are attracted to your site. While search engine optimization is one of the most important aspects of delivering visibility, if it is done incorrectly, the impact can take months to repair. The first step is to make certain that your web site is "Search Engine Ready" before considering additional options for increased rankings and traffic.

Search Engine Strategy (SES) is more cost-effective than any other form of advertising, and can be tailored to fit any budget. Plus, you will know the results before your strategy is implemented, an advantage unheard of with traditional advertising.

Search Engines are firmly established as today's answer to the Yellow Pages(TM), with a much higher degree of accuracy and efficiency.